Marketing Analyst
Anonymous Employer
Nairobi, Kenya
5d ago
source : BrighterMonday

Job Summary

Will be responsible for obtaining and analyzing industry information and trends to develop successful marketing plans. Additionally, will be responsible for preparing detailed periodic reports on sales volume, customer experience, market trends, and competitors’ outcomes.

Generally, will cover areas of : market, trade and channels, consumer, media and will provide recommendations for future tactics, seeking to increase sales volume.

  • Minimum Qualification : Bachelor
  • Experience Level : Entry level
  • Experience Length : No Experience / Less than 1 year
  • Routine Tasks

  • Researching, gathering, and analyzing business data sourced from interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews etc.
  • to guide Management decisions.

  • Designing and carrying out social, economic, and marketing surveys, as well as demographic studies to define target markets and their buying habits and preferences, as well as to determine existing and future trends
  • Conducting periodic customer satisfaction surveys, internal and external consumer taste panels including preference tests blind tests and triangle tests.
  • Using intelligence tools or statistical techniques and software to monitor current customers and to identify new ones.
  • Conducting comparative research on marketing strategies.
  • Reviewing marketing initiatives to provide advice on procedures and requirements to ensure effectiveness of marketing programs
  • Preparing reports on market trends, consumer habits, and outcomes.
  • Skills

    1. Analytical skills to understand large amounts of data and information.

    2. Communication skills to enhance gathering information, interpreting data, and presentation.

    3. Critical-thinking skills to assess all available information to determine best marketing strategies to adopt.

    4. Attention to Detail for precise data analysis

    Qualifications : Bachelor’s degree in Mathematics, Economics / Statistics, or Marketing. Fresh graduates (2018-2019) only.

    Experience No prior experience required.

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