Marketing & Communication Jobs
Today, 04 : 53 Ad ID : 1609140
Content Creation & Digital Marketing Executive
Nairobi CBD Nairobi Details Employer Jacaranta Digitech 2008 Limited Company Industry Retail & FMCG Work Type Full time Job Level Entry level Minimum Qualification Bachelor Years Experience 1 years Application Deadline 2019-12-19 Description
Duties and Responsibility
As an executive-level function within the enterprise, the primary responsibility is to determine the business model and particular approach to content that will offer the greatest value for the organization.
These decisions will factor into just how hands-on the role will ultimately play while leading the company’s content program, including :
Developing and documenting the content marketing strategy. This includes defining the audience personas and content mission, setting clear marketing objectives for content, and understanding how the organization is content integrates with the rest of its business objectives.
Outlining a channel plan. Identifying the primary channels for how the organization will communicate with customers (across digital, social, print, and in-
person initiatives). Developing and executing a plan for how the business will tell its story on each appropriate channel (including setting the tone and voice, as well as establishing acceptable operational policies and practices.
Establishing standards, systems, best practices, and work flow processes for managing the content marketing life cycle, including requesting, producing, distributing, promoting, measuring, and retiring content.
This includes ensuring all content is on-brand; is consistent in terms of style, quality, and tone of voice; and is optimized for search and user experience across all appropriate channels.
Collaborating with the company’s senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities and ensure efficiency and consistency across channels, verticals, and functional departments.
Working with the company’s technical / IT team to implement an efficient content management system (CMS), and any other essential tech systems (e.
g., marketing automation, email management, social media management).
Managing and maintaining all content inventories and matrices, and driving the overall content calendar for the organization.
Ensuring a consistent global experience and implementing localization / translation strategies where appropriate.
University degree preferably in Marketing, Journalism, Administration or Communication Technology.
Knowledge of working with web analytics tools (Adobe Marketing Cloud, Webtrends, Google Analytics), social media marketing applications (Hootsuite, TweetDeck, etc.
and leading social media monitoring platforms
At least one years experience in Content Creation & Digital Marketing
Skill Graphic Design : using the Adobe Master Collection, CorelDraw and use of social media.
Must demonstrate the following competencies :
Strong written and verbal skills.
Ability to write, read, analyze and interpret reports, business correspondence and procedures manuals.
Ability to effectively present information and respond to questions from management, tenants, clients, customers and the public.
Strategic planning and thinking.
Creativity and innovation.
Qualified individuals are encouraged to apply. Please submit a cover letter and a resume. Indicate the title of position on the subject line.
Kindly note that only shortlisted persons will be contacted
The Content Creation & Digital Marketing Executive owns all marketing-related content initiatives (in all forms and formats) that the company undertakes to drive the business forward.