Market Development Manager
Potential Staffing Limited
4d ago
source : BrighterMonday Kenya

Job Summary

We are looking for a Regional Market Development Manager for an up and coming social enterprise. This role reports into Regional Head Africa, and ideally would be based in Nairobi, Kenya.

  • Minimum Qualification : Bachelor
  • Experience Level : Senior level
  • Experience Length : 5 years
  • About us...

    we are a rising star talent for high growth companies. That means we’re always on the look-out for brilliant folks like you.

    We work to understand your work interests, career goals, and talents. And then put you in touch with our clients who might want to interview you.

    Responsibilities :

  • Build expertise with existing business models and work with Sales team and customers to understand their needs, assess gaps in operating model and suggest improvements.
  • Drive tactical marketing initiatives specific to the needs of individual customers.
  • Identify new markets, opportunities, and determine the feasibility of business and new product / service development, and then work with others to prioritize and to execute on these new business development near-term and long-term business strategies.
  • Perform economic analyses on new or improved opportunities.
  • Develop and refine business models and determine market trends to substantiate long-term prospects.
  • Work with the global communications team and local partners’ communication teams to develop, tailor and drive communications and social media activities in the countries of operations.
  • Develop and disseminate information and analysis of business performance metrics to the internal leadership.
  • Represent the company in industry conferences, customer forums and government meetings.
  • Manage relationships with existing technology partners and vendors and drive better terms of business.
  • Expectations from the Candidate

  • Autonomy : Seasoned individual contributor with growth potential to manage a team. Works independently under limited supervision to determine and develop approach to solutions.
  • Coaches sales and operations team; manage projects / processes with minimal supervision

  • Entrepreneurial mindset : The company is an exponentially growing startup, building on best practices from corporate to build businesses that are locally relevant, innovative, highly scalable, and leading the way in defining success in the emerging space of Social Business.
  • To succeed, a candidate must be self-driven, willing to perform all levels of tasks, and co-own the learnings as well as the successes with the whole team, through their actions and behavior.

  • Communication and influence : Excellent communication skills to influence and inspire internal leadership, external customers and partners.
  • Clear demonstration in ability to exchange information of facts, statuses, ideas and issues to achieve objective, and influence decision making.

  • Ability to thrive in ambiguity : Ability to deal with unstructured, grey space, come up with creative strategies, and creates meaningful models and processes that are lean and effective.
  • There is negligible precedence for many tasks and processes, hence the candidate must be able to excel at figuring out structured solutions to problems and challenges, and adapt easily to change.

  • Knowledge and experience : 5-7 years of experience in a similar role :
  • Qualifications and Experience

    1. Prior experience in a combination of sales / marketing and market development, in a product and service industry environment.

    2. Preference to healthcare marketing experience, but also open to experience from a non-conventional marketing background.

    3. Background in both upstream and downstream marketing.

    4. Economic modeling experience.

    5. Prior experience in or inclination towards doing socially impactful work preferred.

    6. Education : Bachelor’s Degree in related field or Master’s Degree in Business Administration

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