FMCG General Trade Manager
Career Directions Limited
Nairobi, Kenya
2d ago
source : BrighterMonday

Job Summary

The GT Manager manages, supervises, and is responsible for the continued implementation of effective general trade activities within the country.

  • Minimum Qualification : Bachelor
  • Experience Level : Management level
  • Experience Length : 7 years
  • Job Description


  • Sales targets achievements
  • Coordination of market scan and planning a meeting to discuss the reports
  • Concluding the sign of for existing distributors in Kenya and establish secondary sales customer database regional wise
  • Sign offs GT Sales Team commission structure (Product wise) stating clear objectivesSales TargetsDistribution TargetsCollection Targets
  • Conclude devolving of Marbles TI in at least 1 distributor regions

  • Planner : Develops sales plans and budgetsto achieve or exceed the annual sales objectives for the GT. Monitor andcontrol the sales budget to ensure optimum utilization of resources in the GT
  • Targets : Establishes sales objectives bycreating a sales plan and quota plan for various territories in support ofnational objectives.
  • He / she should be able to achieve the same through;Preparing an completing the planned action plansMaintaining and expanding customer base by counselling regional TSIs, building and maintaining rapport with key customers;
  • identifying new customer opportunitiesRecommending product lines by identifying new product opportunities, and / or product, tracking competitors

  • Sales : Generate sales of companyproducts in the GT through a team of TSIs and other support team necessary toachieve or exceed the annual sales targets
  • Conformity : Conductregular market visits to check route coverage, competitor activity andcontinuously search new opportunities to increase sales in the GT
  • Information : Providedistributors and customers in the GT with information about new or improvedproducts and services to improve sales in the GT
  • Coordination : Developand maintain an efficient distribution network to ensure the comprehensiveavailability of company’s products and services across the GT to achieve orexceed the sales targets, coordinate and follow up with the storehousesupervisor to ensure that adequate inventory stock of product is maintained forthe GT to meet the sales delivery schedules and provide the distributors withsuperior levels of service and meet the needs of the customer
  • Systems : Establish and ensure that allsales administration procedures including technology-based support applicationsrelating to the GT operations are properly implemented to support the salesteams in their efforts to accomplish the sales targets
  • Marketing support : Liaisewith the marketing team to ensure that adequate marketing support by way of merchandisingand promotions is available in the GT to provide brand visibility and promotesales in the GT
  • Structure : Develop the necessary Sales Managementorganization structure and ensure the right calibre of staffing and appropriatetraining to meet all job requirements.
  • Provide leadership so that staff arewell motivated and engaged to stay and contribute effectively to theorganization



  • Bachelor s Degreein Marketing or business-related courses with at least 4years relevantexperience in sales and marketing, preferably FMCG set-up.
  • Highest order ofIntegrity and ability to maintain strictest confidentiality
  • Credibility andmanagement experience and flexibility to deal with people at a variety oflevels
  • Good planning andorganizational skills
  • Excellentcommunication and people skills
  • Commitment toachieving the sales targets
  • Able to interact withstakeholders; has driven stakeholder engagement plans
  • Problem solverespecially in crisis situations
  • Good reportingand sales closure skills
  • At least 7 years’ experience in alarge manufacturing and distribution concern, at senior management level gainedthrough heading various business functions
  • Ability tomotivate and lead a team
  • Good communication instructionalskills , effective presentation, and multicultural understanding
  • Advanced

  • Strategic thinker with knowledge inintegrated systems, data analysis, projections, modelling and scenarioplanning.
  • IT, budget andreport writing skills
  • Excellent self-management skills and the proven ability to meet strict targets and deadlines
  • Excellent salesand negotiation skills
  • Desired

  • P rovenexperience in FMCG multinationals at management level
  • Excellentpresentation skills
  • Experienceand record of deliver working in developing markets. Comfortable dealing with complexity andambiguity
  • Apply
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