Applications are invited from qualified persons for the above vacant position.
Minimum Qualification : Bachelor
Experience Level : Mid level
Experience Length : 4 years
LOCATION : NAIROBI
Duties and Responsibilities
Plan and implement online marketing campaigns that drive engagement, traffic and bookings across social media, search engine optimization and PR.
Source and produce engaging content to ensure the blog and social media channels are up to date, relevant and interesting.
Drive and manage social media campaigns from content creation, to measurement of campaign success.
Proofread content, including but not limited to social media posts, blog articles and press releases.
Help to increase conversion rates and ROI with regard to the above digital marketing channels.
Creates dynamic written, graphic, and video content
Optimizes content following search engine optimization (SEO)
Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
Assists social media management with large projects, events, and community management
Works as part of a team to develop large social media campaigns ,manages social media communications
Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits
Third Party Vendors interaction, roping in and negotiation and boosting sales
Required experience and skills
Bachelor’s degree in marketing, Communication, PR or Business field.
4 years’ experience working in similar position
Previous experience with any of the leading Ecommerce sites is an added advantage
Experience with blogging for business
Long form content writing experience with minimum 1500 words
Must provide portfolio of work done
You must have a passion for all things social
Social Media channel management and content creation experience, ideally within a commercial / business environment
Applicants must have exceptional written skills and a keen eye for detail
Experience of copy writing and proof reading
Experience of working with Photoshop or similar program (preferable)