Trade Marketing Specialist - Kenya - FMCG
Michael Page International
Nairobi
2d ago

Job Description

Based in Nairobi, you report to the Group Marketing Director based and play a key role in representing and growing the Group portfolio of brands in Kenya and Portuguese-

Speaking countries of East Africa.

In line with this role, you will be expected to fulfill the following assignments :

  • Enabling the joint development and execution of trade marketing strategy, plans and activities to support business results in Nigeria and in the region which compliments consumer-
  • marketing, portfolio strategy in place and working closely with distributor's sales and marketing teams for its execution,

  • Supporting the local partner and its marketing teams with trade marketing executional excellence in line with global standards for brand building activities at the point of sale (both on trade and off trade channels),
  • Implementing and delivering local annual trade marketing plans in line with strategic priorities for the key brand / market combinations with the ultimate goal of enhancing brand visibility,
  • Working closely with Group and Distributors relevant departments to plan and execute BTL activities in the different channels, develop training material and instructs distributors and point of sales staff on key brand attributes and promotional execution,
  • Coordinating with POS suppliers for implementation and execution of different activities contained in the marketing plans,
  • Performing field visits together with Regional Managers and distributors in a systematic and recurring way,
  • Identifying key outlets and venues where to build close partnerships and brand building activities,
  • Managing and tracking BTL activities performance and ROI; analyses consumer trends, in store visibility activities, sales performances in order to propose new strategies and activities and provide inputs into the yearly strategic & budget exercises.
  • The Successful Applicant

    You are degree educated with a minimum of five years experience in a similar position in Kenya with multinational companies of the Spirits and / or beverage industries.

    Having managed premium brands and covered additional markets such as Mozambique and / or Tanzania will be an added value for the role.

    Hands-on individual, you have a good understanding of trade marketing distribution landscape and consumer marketing in a competitive environment.

    You have undisputed renown in motivating and energizing indirect field marketing teams and you are an acknowledged strong communicator.

    Finally, Portuguese would be nice to have!

    This role will require traveling within Kenya and in the region.

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