Digital Marketing Strategist
Anonymous Employer
Nairobi, Kenya
16h ago
source : BrighterMonday

Job Summary

Responsible for developing solutions to meet clients' brand objectives based on consumer insight and data.

  • Minimum Qualification : Diploma
  • Experience Level : Mid level
  • Experience Length : 3 years
  • Responsibilities

  • Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
  • Very creative in-terms of creating marketing post on social media and understanding of sheng for use in marketing purposes. This is critical.
  • Engaging with customers through the use of social media.
  • Keeping up to date with advances in social media technology and the latest social media platforms.
  • Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, etc.
  • Ensuring that approaches to social media are relevant and appropriate for each medium.
  • Monitoring social media for customer comments both positive and negative.
  • Building reporting frameworks to evaluate return on investment on the various platforms.
  • Engaging with customers to resolve customer service issues and or create positive opportunities.
  • Continuous research into new relevant social media channels and their impact on the brands marketing.
  • Working with the marketing team to look at ways social media can work within wider campaigns.
  • Analyzing social media insights to guide future social media campaigns.
  • Developing, editing a content calendar across all platforms ensuring a constant supply of relevant content.
  • Working with product team to increase impact on their campaigns.
  • Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
  • Optimizing the social media platforms as well as the company website in order to attract good traffic to the site.
  • Searching social media for off-diary stories and content.
  • Planning and delivery of community management strategies through social media.
  • Qualifications

  • Diploma / Degree in digital media, marketing, Business management, or Media Broadcasting
  • Previous experience as a social media manager with a track record of promoting products or services online.
  • Strong understanding of content management systems.
  • Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
  • Articulate and professional communication skills.
  • Ability to work well under deadline pressure.
  • Results driven individual.
  • Attention to detail.
  • Preferred candidate from 30 years and below.
  • Monthly Gross Salary : 40- 50 K depending on individual skills and experience.

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