This role holds the ultimate responsibility for the company’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business as well as directing all sales activities within the company and ensuring the company’s sales grow year on year.
It requires a strong understanding of the market, the trends and developments and changes taking place in the market relating to existing and potential clients as well as competitor strategies.
Key Responsibilities1.Maximize a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.
2.Maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.
3.Oversee the marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.
4.Responsible for creating and implementing a comprehensive marketing and communications program that will enhance the company’s image and position within the market place and the general public.
5.Achieve and exceed the group room sales revenue targets as agreed with the MD.6.Establish a clear strategy for international sales.
7.Exceed fair market share targets.8.Lead the Sales team to establish a sales strategy, plan and targets for the achievement of the same.
providing customer feedback for product development.11.Develop new markets and balance the segment mix to minimize the risks related to concentration.
12.Position each hotel in the upper middle segment of the market.13.Ensure effective promotions and sales led Public relations.
14.Have the best central reservations office and client services function in the industry.15.Build guest loyalty through rewards and recognition programs.
16.Develop the sales systems and team with appropriate technology and skills 1. Minimum 6 years relevant work experience in the hotel industry in a similar role.
Preferably in a hotel group rather than a standalone hotel.2. Bachelors or Masters degree in Sales and Marketing3. Demonstrated experience in strategy development, people management, sales management, revenue management, distribution channel management, brand development, product development, digital & social media marketing, loyalty management.
4. Demonstrated practical knowledge on CRS and Guest Management Solutions (GMS). 5. Strong and demonstrated strategic thinking skills that would support the growth and profitability of the company.
6. Strong analytical skills7. A creative and out-of-the-box thinker8. Outgoing team player9. Strong organizational skills10.
Exhibits excellent interpersonal and customer service skills11. Is willing and able to travel to establish and maintain client networks12.
Demonstrates familiarity with budget software and financial management 13. Communicates clearly and effectively 14. Possesses strong leadership skills15.
Demonstrates strong persuasive and negotiation skills16. Works well with a variety of different individuals