Brand Manager
Anonymous Employer
Nairobi, Kenya
2d ago
source : BrighterMonday

Job Summary

A Fast Growing FMCG dealing with alcohol and beverages is looking for an experienced brand manager with strong marketing

  • Minimum Qualification : Bachelor
  • Experience Level : Senior level
  • Experience Length : 7 years
  • Job Description

    In charge of strategic and tactical positioning of the brand and willdrive the brand strategy, including the setting of brand guidelines& style, brand vision and value proposition.

  • Lead the planning and execution of all marketing initiatives; oversee the creative development ofpromotional materials, digital content, advertisements, promotionalcollateral and other marketing-related communication and media actionson all channels, including online and on social media.
  • Assist the sales and marketing manager with product development, pricing and newproduct launches as well as developing new business opportunities

    Develop and lead the implementation of marketing budgets and monitor progress against key performance indicators

    Assist the marketing team in getting new distributors for new markets

    Monitor, evaluate and report the effectiveness of all marketing communication against the key performance indicators.

    Collaborate with the Quality Assurance team to consistently review theoverall customer user journey experience to ensure consistentoutstanding service and support.

    Oversee the implementation of CSR initiatives aimed at promoting growthof the brand and coordinate all public relations activities.

    Build and manage strategic relationships and partner with key players, marketing agencies and vendors

    Manage supplier contracts and terms to ensure value. Streamline work processes within the assigned function to improve performance of the brand

    Lead the development and implementation of all policies and procedures within the function.

  • Offer leadership and continued development of the designated brand team and cooperation with other departments
  • Maintain an environment that attracts, retains and motivates topquality staff and foster a culture of high performance and discipline.

    Perform regular customer surveys and proactively obtain market trendsand insights; assess associated business risks and make recommendationsto the management on propositions that promote growth of the brand andenhance the company’s competitive standing.

    Academic / Professional Qualifications

  • Bachelor’s degree in Marketing or Business related field from a recognized institution
  • 6 to 8 years hands on experience in Marketing
  • Experience in brand development & project management in FMCG
  • Experience in Beverage Industry or related a boost
  • Professional Knowledge

  • Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Time Management Managing one’s own time and the time of others
  • Professional Skills and Requirements :

  • Business acumen, strategic planning, project management, creativity, analytics, oral / written communication, matrix management, teambuilding and teamwork.
  • Knowledge of the Market Regions
  • Organizational adaptation and flexibility.
  • Allowances commensurate with Job Position and Scale :

    Benefits : Medical, Car Loan e.t.c

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