Email & Mobile Marketing Intern
Nairobi, Kenya
4d ago
source : BrighterMonday

Job Summary

Preparing, planning and project managing the publication of all publicity (Email, Mobile app, Whatsapp and SMS) material to maximise brand promotion.

Creating marketing campaigns and working with the rest of the marketing team to see them executed.

  • Minimum Qualification : Bachelor
  • Experience Level : Volunteer, internship
  • Experience Length : 1 year
  • Job Description


    Reporting into : Head of Marketing

    Marketing Channels : Email, Mobile Apps, WhatsApp and SMS

    Organizational :

  • Communicate with colleagues and shareinsights on Slack
  • Utilise Trello to update task status
  • Weekly coordination and training with teammembers
  • Reporting :

  • Update the Channel Master as required
  • Analyse KPIs performance and gatherinsights to improve the channel
  • Monthly completion of channel actuals vstargets in forecasts
  • Functional :

  • Write, have approved, execute and concludechannel improvement briefs on time
  • Continuously conduct content and creativetesting to determine long-term effectiveness of test campaigns versus controlframeworks
  • Own the process of creating, growing andmaintaining the health of subscriber lists to improve reach and driveengagement
  • Support new offline and online projects / initiativesby the businesses
  • Manage channel ad placements and blastcampaigns
  • Work closely with the rest of the marketingteam to regularly analyze results, produce and communicate insights, and makerelevant course corrects to drive KPIs
  • Monthly check that automated campaigns (e.g.transactional emails) are triggered as per logic document and actively escalateany issues found
  • Draw insights on best practices, campaignenhancements, and new industry trends
  • Coordinate with design and content teamsfor visual assets and content

  • Head of Marketing - Horizontals
  • Push Marketing Colleagues
  • Graphic Designer
  • Community Manager
  • Campaign Manager
  • PR Coordinator

    Required :

  • 1-year experience with basic understandingof digital marketing with an interest in email and mobile marketing (pushnotifications, SMS, and in-app advertising)
  • Strong analytical and reporting skills witha keen attention to detail
  • Ability to work in a fast-paced, teamenvironment
  • Basic understanding of HTML
  • A fast learner and all-around team player
  • Desired :

  • University degree in Marketing, IT,Business or a related field
  • Practical understanding of email and mobilemarketing concepts
  • Strong copywriting skills for creatingcompelling messages
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