FMCG Brand Manager
Career Directions Limited
Nairobi CBD
5d ago
source : Pigiame

Responsibilities :

  • Conduct consumer and market research
  • Identify how our brand is currently positioned in the market
  • Design a research-based brand strategy
  • Develop and execute marketing campaigns aimed at communicating our brand message
  • Communicate our brand personality internally and align company around foundational ideas
  • Lead marketing team members through campaigns
  • Measure and report on success of marketing campaigns
  • Anticipate consumer trends and keep brand up to date
  • Minimum of bachelor’s degree business or marketing degree
  • At least 5 years of Brand Marketing experience in baby products
  • Project management, prioritization skills & ability to manage multiple projects at different stages of development
  • Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies
  • As the Brand Manager in FMCG you are responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators.

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