A Search Engine Optimization Specialist is responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines.
Minimum Qualification : Bachelor
Experience Level : Mid level
Experience Length : 5 years
An SEO specialistwill develop content to include keywords or phrases in order to increasetraffic to website.
SEO specialistsconduct various testing methods in design, layout and advertising techniques inorder to gain the most organic and paid traffic.
An SEO Specialistwill have in-depth knowledge of keyword research, SEO copywriting and the behavioursof search engines. SEO is an ever-changing landscape, so an SEOspecialist needs to be continuously learning and evolving.
Reviewing and analysingclient sites for areas that can be improved and optimized
Preparing detailedstrategy reports
Identifying powerfulkeywords to drive the most valuable traffic
Running PPC campaigns
Writing powerfulcalls-to-action to convert visitors
Filling websites and othercontent with effective keywords
Writing effective SEOcontent for blogs, websites and social media accounts
Developing linkbuilding strategies>
Analysing keywordsand SEO techniques used by competitors
Keeping updated onboth white hat and black hat SEO strategies to avoid stay within search engineguidelines
Compiling andpresenting SEO guidelines
Prior experience incontent marketing, content growth and SEO
Working knowledge ofsearch engine optimization practices
Outstanding abilityto think creatively, strategically, and identify and resolve problems
Excellent verbal andwritten communication skill
Ability to workwithin a team and independently
Experience withwebsite optimization tools
Strongorganizational, time management, and analytical skills
Facebook and or Google certification will be anadded advantage