SEO Manager
Anonymous Employer
Nairobi, Kenya
5d ago
source : BrighterMonday

Job Summary

A Search Engine Optimization Specialist is responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines.

  • Minimum Qualification : Bachelor
  • Experience Level : Mid level
  • Experience Length : 5 years
  • Job Description

    An SEO specialistwill develop content to include keywords or phrases in order to increasetraffic to website.

    SEO specialistsconduct various testing methods in design, layout and advertising techniques inorder to gain the most organic and paid traffic.

    An SEO Specialistwill have in-depth knowledge of keyword research, SEO copywriting and the behavioursof search engines. SEO is an ever-changing landscape, so an SEOspecialist needs to be continuously learning and evolving.

    KeyResponsibilities

  • Reviewing and analysingclient sites for areas that can be improved and optimized
  • Preparing detailedstrategy reports
  • Identifying powerfulkeywords to drive the most valuable traffic
  • Running PPC campaigns
  • Writing powerfulcalls-to-action to convert visitors
  • Filling websites and othercontent with effective keywords
  • Writing effective SEOcontent for blogs, websites and social media accounts
  • Developing linkbuilding strategies>
  • Analysing keywordsand SEO techniques used by competitors
  • Keeping updated onboth white hat and black hat SEO strategies to avoid stay within search engineguidelines
  • Compiling andpresenting SEO guidelines
  • Key Requirements

  • Prior experience incontent marketing, content growth and SEO
  • Working knowledge ofsearch engine optimization practices
  • Outstanding abilityto think creatively, strategically, and identify and resolve problems
  • Excellent verbal andwritten communication skill
  • Ability to workwithin a team and independently
  • FamiliarizationGoogle analytics
  • Experience withwebsite optimization tools
  • Strongorganizational, time management, and analytical skills
  • Facebook and or Google certification will be anadded advantage
  • Apply
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