Category Manager - Fresh
Altima Africa Ltd
Nairobi, Kenya
4d ago
source : BrighterMonday

Job Summary

Our client a pioneer in the modernization of supply chain within FMCG seeks to bring on board a commercially driven individual to hold the Category Manager-Fresh role in the organization.

  • Minimum Qualification : Bachelor
  • Experience Level : Management level
  • Experience Length : 7 years
  • Job Description

    Reportingline : CHIEF GROWTH OFFICER

    Location : NAIROBI,KENYA


    The Category Manager-Fresh willbe responsible for managing the wholesome category strategy development and implementationfor the assigned product range.

    He / she will be tasked with marketing the categoryincluding e-visual merchandising, pricing advisory and commercializing of theproducts within the category for the organization.

    The Position holder will be charged with contributingto the profitability of the organization by increasing the volume of productssold and by improving the velocity of inventory turnover in the category.


  • Strategic Planning Develop along-term plan and strategy for development of the category and execute plans thatposition the organization as a trusted and leading brand delivering exceptionalvalue, great quality and convenience every day;
  • Portfolio Management - Manage a large portfolio of different fresh products orbrands and developing appropriate strategies for each;
  • Relationship Building - Collaborate with existing business partners andsuppliers to establish and continuously evolve the core item mix and seasonalproduct offerings;
  • Business Planning- Utilizethe performance reviews, data analysis, customerand industry insights and market trends in partnership with business partneranalysts and other support staff for long term business planning and sustainability;
  • Equally workalongside Commercial teams (Channel and Business Development & Sales) totranslate customer insights into strategies which in turn drive performance;
  • Product Availability - Oversee the organization’s supply chain anddistribution, including partnering with largely known vendorsor suppliers to drive categoryrelationships, optimize distribution andleverage costs to ensure consistent availability and pricing of all products;
  • Ideally have visibility oncategory product availability and pipeline / stock position vis-a-vis sales;
  • Merchandizing -Build and execute an effective categoryreview schedule; analyze SKU rationalization data to identify category needs,and work with suppliers and other key stakeholders to maintain an optimumproduct mix;
  • ProjectManagement- Lead major projects within Growth to improvethe organisation’s performance as well as provide leadership in category introduction ranging,pricing and promotions across customer channels.

  • Bachelor’s degree in Sales and Marketing or relevant field;
  • A minimum of 7 10 years’ experience with a minimum of 4 years as a Category Manager (ideally for similar category) preferably within the FMCG / Retail sector;
  • Able to analyse and draw accurate conclusions to support category decisions based on key data provided by BI and Finance teams;
  • Have an understanding of retail insights and how capitalize to these insights to give the organization a competitive edge;
  • Able to manage and persuade at all levels of the company;
  • Strong collaboration and people management skills;
  • Willing to learn and execute strategy development in an agile environment.
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