To drive appropriate brand strategies for Boehringer Ingelheim's (BI's) new and existing core products with the objective of maximizing long term revenue growth and profitability of assigned prescription medicine brands, whilst adhering to best practice principles and BI's standard operational procedures (SOPs).
Prepares IBP of assigned products in cooperation with medical, market access and field operation according to determined timelines to ensure optimum short and long term development and market contribution Develops the local IBP.
Ensures budget achievement of agreed sales targets as well as the long term growth of assigned products.
Prepares and manages Direct Promotional Budget and ensures that expenses are within the approved budget.
Achieves sales budget and initiates corrective measures in case of deviation from planned sales development.
Coordinates the execution of the operational marketing plan and ensures to stay within the approved direct promotion budget.
Develops cycle plans / materials for assigned products.
Monitors the inventory of promotional materials synchronous with the strategies and cycle plans and ensures timely distribution of committed promotional support to the field force.
Plans and realizes field (double) visits according to the phase of the product to ensure that plans are implemented flawlessly, commitments are acted upon as well as to monitor the market needs.
Implements common action plans for common target customers (healthcare professionals) to ensure effective stakeholder management.
Develops and maintains key opinion leaders (KOL's) relevant to assigned products in close coordination with Medical and Sales.
Collaborates with external experts, together with medical and conducts field visits in order to stay customer oriented and focused and keeps up to date about competitive environment.
Supports KAM and MA strategies by setting common priorities and allocating budget.
Builds relationship with all functions with related to the assigned product and interfaces across organization and develops relationships in order to drive projects through to agreed timelines and objectives.
Facilitates the cross functional teams to ensure the contribution of the members of the team.
Responsible for product trainings of new reps and to update the knowledge of the existing field force in correlation with the market dynamics.
Organizes regular meetings in order to establish and maintain effective and productive partnership with co-marketing and co-
promotion partners as well as providing the balance of products and co-promotions priority.
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
Able to manage the external marketing partners such as advertising agencies, digital marketing firms and production companies that support the execution brand plan / communicational strategy and positioning.
Use digital strategies, technologies, tactics and insights to develop integrated customer engagement plans that drive business impact.
Bachelor’s Degree in Science
Additional qualification in Business Administration is an advantage
Preferably 3 years of marketing experience in MNC Pharmaceutical organisation. Additional commercial experience in Sales, Market Access, etc. will be an advantage
Business and Marketing Acumen