Marketing Executive
Family Heritage Hospital
Nairobi
6d ago
source : Pigiame
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  • Yesterday, 22 : 21 Ad ID : 1627545

    Marketing Executive

    Unknown Unknown Details Employer Family Heritage Hospital Company Industry Health care Work Type Full time Job Level Mid level Minimum Qualification Bachelor Years Experience 3 years Application Deadline 2020-01-03 Description

  • To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand.
  • Develop and implement Public Relations Strategies to position the Hospital as the health care supplier of choice in the region.
  • Oversee the development of marketing literature, both electronic and paper based.
  • Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects) in coordination with the Marketing the Hospital management.
  • Develop and execute business plans.
  • To carry out Research activity related to marketing plan evolved.
  • Develop and / or market new services of the Hospital.
  • Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities.
  • Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders.
  • To do regular fieldwork to understand and develop sound marketing plan.
  • Monthly detailed report of the activity should be submitted to the management.
  • Develop relationships with businesses and community groups to promote the Hospital and Hospital Services.
  • Develop, draft and distribute media releases / advertisements that meet the marketing strategy of the Hospital and that comply with set policy guidelines.
  • Create and be accountable for all client proposals, contracts, and associated documentation.
  • Requirements

  • A Degree in Marketing or equivalent qualification as a minimum requirement.
  • 3 years relevant experience in a hospital or similar environment.
  • Good communication skills, both written and verbal.
  • Excellent negotiation skills and persuasiveness whilst maintaining a professional approach.
  • Proven ability to use own initiative, and be able to act decisively on own authority when required.
  • Family Heritage Hospital is looking for a competent Marketer to market the services offered by the health facility.

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