Digital Marketer
Digital Tailor Agency
Nairobi, Kenya
4d ago
source : BrighterMonday

Digital Marketer

Digital Tailor Agency

Marketing & Communications

Digital Tailor Agency

Marketing & Communications

Nairobi Full TimeAdvertising, Media & Communications KSh Confidential 36m

Job Summary

Digital marketing executives oversee the online marketing strategy for the organization. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization’s website.

  • Minimum Qualification : Bachelor
  • Experience Level : Mid level
  • Experience Length : 3 years
  • Job Description

    Digital marketing executives engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyze and report on visitor data and devise new ways to market products.

    Responsibilities & Duties :

  • SEO + PPC + CRO : Improve website content where necessary, manage the online agency to identify requirements for updated content, coordinate the supply of SEO friendly copy for our website, ensure new creative content fits with our brand to maintain the website’s personality, ensure online content complements off-line activity, utilize any additional content sources where appropriate, conduct regular reviews of agency performance against agreed targets, implement cost effective paid campaigns to maximize conversion, enhance customer journey from first point of contact on our website through to post-booking stage, as well as test and monitor website conversion rates and improve or update appropriately.
  • Develop and implement social media plan when needed.
  • Manage and deliver an online content plan, including the commissioning, production, and quality control of online content relating to our work and that’s of our clients, including audio, video and written content such as blog posts.
  • Manage our and that’s of our clients e-communications activity, including the development of an e-newsletter, to ensure these are targeted and meaningful in raising support for the objectives.
  • Creation of sales funnels for us and that’s of our clients.
  • Manage Ads and bringing ROI to decision makers.
  • Planning digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.
  • Optimize lead nurturing process and marketing automation through content, social channels, and email.
  • Propose new and improved ideas on inbound marketing campaigns.
  • Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.
  • Optimize lead nurturing process and marketing automation through content, social channels, and email.
  • Propose new and improved ideas on inbound marketing campaigns.
  • Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing’s, email, mail campaigns and events to drive customer acquisition.
  • A / B Testing, measure the performance of CTAs and improve conversion rate consistently.
  • Optimize the marketing conversion paths.
  • Optimize lead-to-customer conversion rate.
  • Managing and optimizing CTAs, landing pages, and the lead generation forms.
  • Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
  • Increase the marketing funnel efficiencies.
  • Increase qualified marketing leads and conversion rates for the sales team.
  • Tailor the content and style of writing assignments according to their purpose like sell or inform.
  • Understand target audience because content writing is not for clients. It's for the readers. So, a copywriter should understand the interests of the target audience.
  • Work with different team to ensure quality results and quality visual elements of the web page complementing the words.
  • Identifying interesting and fresh angles every time for an article.
  • Write for blogs, web pages, social media, eBooks’, slogans, and video script.
  • Assist with the business pitches to win new clients and projects.
  • Skills Requirement :

  • Proven experience as a Digital Marketing Executive or similar
  • Excellent understanding of digital concepts and best practice
  • Excellent communication and interpersonal skills
  • Experience in creative content writing
  • Perfect knowledge of web analytic tools
  • BSc BA in marketing or relevant field Optional
  • Experience in B2C social media, Google Adwords and email campaigns and SEO SEM
  • Analytical mindset and critical thinking
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