Social Media Manager
Anonymous Employer
Nairobi CBD
5d ago
source : Pigiame

Responsibilities

  • develop a social media strategy and set goals to increase brand awareness and increase engagement
  • manage all social media channels such as Facebook, Twitter, Google, YouTube, LinkedIn and Instagram
  • plan content and delivery and use tools to manage multiple social media channels
  • develop and manage competitions and campaigns that promote the organization and brand
  • write engaging blog posts and articles
  • create engaging multimedia content and / or outsource this effectively
  • form key relationships with influencers across the social media platforms
  • manage and facilitate social media communities by responding to social media posts and developing discussions
  • monitor and report on performance on social media platforms using tools such as Google Analytics
  • manage junior staff such as a social media executive or assistant where necessary
  • educate other staff on the use of social media and promote its use within the company (in-house roles)
  • regularly liaise with clients via telephone, email, conference calls or face-to-face
  • Key Requirements

  • Facebook and or Google certification will be an added advantage
  • a solid understanding of the use of a range of social media platforms, particularly in relation to advertising / branding and customers
  • strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • knowledge and understanding of algorithms and search engine optimization
  • creative skills for contributing new and innovative ideas
  • strong verbal communication skills for articulating ideas to colleagues and clients
  • organizational skills, with the capacity to prioritize and work across multiple projects
  • the ability to work well under pressure and meet deadlines
  • data analysis skills and statistical prowess to draw actionable insights
  • online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • an eye for detail and the ability to work accurately
  • Excellent team work and networking skills.
  • Graduate degree in business management, marketing (particularly digital marketing), media and communications or public relations.
  • Any IT background will also be an added advantage.
  • 2 years’ experience in the same capacity
  • Plan content and delivery and use tools to manage multiple social media channels; develop and manage competitions and campaigns that promote the organization and brand

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