Social Media Manager

Anonymous Employer

Nairobi CBD

5d ago

source : Pigiame

Responsibilities

develop a social media strategy and set goals to increase brand awareness and increase engagement

manage all social media channels such as Facebook, Twitter, Google, YouTube, LinkedIn and Instagram

plan content and delivery and use tools to manage multiple social media channels

develop and manage competitions and campaigns that promote the organization and brand

write engaging blog posts and articles

create engaging multimedia content and / or outsource this effectively

form key relationships with influencers across the social media platforms

manage and facilitate social media communities by responding to social media posts and developing discussions

monitor and report on performance on social media platforms using tools such as Google Analytics

manage junior staff such as a social media executive or assistant where necessary

educate other staff on the use of social media and promote its use within the company (in-house roles)

regularly liaise with clients via telephone, email, conference calls or face-to-face

Key Requirements

Facebook and or Google certification will be an added advantage

a solid understanding of the use of a range of social media platforms, particularly in relation to advertising / branding and customers

strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques

knowledge and understanding of algorithms and search engine optimization

creative skills for contributing new and innovative ideas

strong verbal communication skills for articulating ideas to colleagues and clients

organizational skills, with the capacity to prioritize and work across multiple projects

the ability to work well under pressure and meet deadlines

data analysis skills and statistical prowess to draw actionable insights

online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers

an eye for detail and the ability to work accurately

Excellent team work and networking skills.

Graduate degree in business management, marketing (particularly digital marketing), media and communications or public relations.

Any IT background will also be an added advantage.

2 years’ experience in the same capacity

Plan content and delivery and use tools to manage multiple social media channels; develop and manage competitions and campaigns that promote the organization and brand

Apply

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