Relevant degree or certification and equivalent practical experience.
Strong communication skills.
Demonstrated ability to drive audience growth and online growth.
Deep knowledge of YouTube optimization.
Exceptional analytical, communication, and presentation skills with the ability to operate with energy and flexibility in a fast-paced.
Self-starter, able to notice challenges and inefficiencies and put in motion the requisite actions to overcome these challenges and inefficiencies.
Be able to adapt to a constantly evolving and collaborative environment.
Knowledge of the relevant social media platforms and promotional tools.
Experience in content ingestion into the relevant audio streaming platforms in the region (e.g. Mdundo, BoomPlay, Tunecore, CD Baby)
To plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns.
Promoting content links for various distribution platforms such as iTunes, Apple Music, Spotify, Amazon, Deezer, etc. Coordination with Content managers for upcoming content and planning promotions accordingly.
Build a team of account managers to manage the digital channels for content distribution.
To propose innovative ideas, in order to induce creative growth strategies.
Performance tracking : - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and kpis).
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, using 3rd party agencies.
Collaborate with agencies and other vendor partners.
Cross platform promotions in Digital environment.
Optimizing overall CPM.
Required education : Bachelor's degree
Required relevant work experience : 2 years
Required languages : English (Spoken : fluent Written : fluent)