Marketing Manager
AGB Lottery & Gaming Holding Group
Nairobi CBD
4d ago
source : Pigiame

Specifically, you will :

  • Develop strategies and tactics to create awareness and drive acquisition and retention of customers via all channels including SMS, web and APP.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Manage a variety of organic and paid acquisition channels content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Oversee valuable and engaging content for our media including website and news channel that attracts and converts our target groups
  • Be in charge of marketing budget and optimize on spend to ensure return on investment
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Report on all marketing functions to management and oversee the daily functioning of the department.
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Job Requirements

  • Degree in marketing or a related field.
  • Background in the gaming industry will be an added advantage.
  • Demonstrable leadership experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Experience in managing and optimizing targeted digital campaigns (Google Adwords, Facebook, Instagram, Twitter etc) campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing.
  • Method of Application

    If you think you are the person we are looking for! Send your Cv by 24 / 11 / 2019 Remember to include the position on the subject line.

    We are looking for a flexible and versatile marketer who will be responsible for the growth of our customer Clientele.

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