Head of Marketing
Potential Staffing Limited
Nairobi, Kenya
5d ago
source : BrighterMonday

Head of Marketing

Potential Staffing Limited

Marketing & Communications

Potential Staffing Limited

Marketing & Communications

Nairobi Full TimeRecruitment KSh Confidential 55m

Job Summary

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

  • Minimum Qualification : Bachelor
  • Experience Level : Senior level
  • Experience Length : 5 years
  • Job Description

    Head of Marketing Job Opening :

  • We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
  • Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.
  • If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

  • Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
  • Responsibilities

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives
  • Requirements

  • Work experience as Head of Marketing or VP Marketing, preferably within our industry
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind
  • BSc or MSc in Marketing or relevant field
  • Qualified candidates are required to apply

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