The role of Local Sales Officer is to develop new local markets & customer-facing opportunities and to control the local sales and team.
Minimum Qualification : Diploma
Experience Level : Mid level
Experience Length : 3 years
Reporting to : SUPPLY CHAIN MANAGEREmployees Name : Date of Commencement : Department : Sales - VegLocation of employment : Head Office
Managing Local Sales :
Develop and implement local marketing and advertising campaigns
Follow up on all new, big orders to ensure smooth onboarding prior to handover
Manage and work with Merchandiser to ensure produce is correctly displayed in-store; provide special instructions on product promotions, new products, and price changes ensuring these are properly executed
Send confirmations by email to all new customer orders (confirmations are pulled from the system)
Liaise with clients on day to day adjustment on orders
Prepare / analyse sales reports I trends to assist management in decision making,
Generate weekly packaging requirements from orders received and ensure any change / promos are clearly communicated to the packaging team in time,
Ensure all statements and delivery notes are issued to customers
Oversee the follow up on client's portfolio payment
Ensure all prices are updated as per the season and clients.
Optimise quality of service, business growth e.g. by anticipating about their orders and suggesting promotions.
Develop strategies for more effective sales, both individually and as part of a team
Ensure all client orders are well planned for and executed by the Sales & Logistics Coordinator
Consider and prepare possible promotions for key clients
Review Ops spec with Technical team to ensure quality consistency
Customer relationships :
New client visitation road-plans
Maintain optimum communication and relation with clients to ensure optimum customer satisfaction
Initiate and develop a strong relationship with customers e.g. advise on possible promotions or extra volume options
Determine customers' needs and collect customer feedback in relation to product orders
Brief the sales team, Commercial Manager, and Sales & Logistics Director on any important matters arising from daily communication with clients,
Promote new product, commercial trials and develop sales volume in kilos, prices and turnover.
Assist Claims Team with any client issues; returns numbers must be confirmed by Local Sales OfficerKey Metrics :
The following reports fall within the Local Sales Officer’s remit for presentation at Weekly Sales meeting;
Daily Deliveries and Payment reports
Daily Order confirmation report (follow-up on all new, big orders requiring 2 days advance notice)
Weekly Client performance reports (checklist - viability of customer and whether they are meeting orders)
Weekly Payment reports
Weekly New client feedback report
Weekly Business growth report
Weekly Promotion mechanics report - provide feedback on the big players and line trends and prepare strategic plan - promotion calendar, prospect / meeting projections.
Any other duties as may be reasonably directed from time to time by the Management.
Competences required : 1. Diploma in marketing / sales.2. Experience in similar post (3-5 years). Knowledge of fresh produce would be beneficial.
3. Experience in carrying our market research and developing analysis, papers, surveys and reports.4. Strong communication, presentation and sales skills.
Must be an excellent telephone and face-to-face communicator. Confident and enthusiastic communicator essential. 5. Able to demonstrate success and experience of managing accounts, achieving genuine sales development.
6. A natural forward planner who critically assesses own performance.7. Mature, credible, and comfortable in dealing with company executives at all levels.
8. Keen for new experience, responsibility and accountability.9. Able to get on with others and be a team-player. Motivates self and others to achieve team objectives10.
Must be skilled in using MS office, Outlook, Excel, Word, Internet and email.