Digital Marketing Manager
Mwananchi Credit Ltd
Nairobi, Kenya
4d ago
source : BrighterMonday

Digital Marketing Manager

Mwananchi Credit Ltd

Marketing & Communications

Mwananchi Credit Ltd

Marketing & Communications

Nairobi Full TimeBanking, Finance & Insurance KSh Confidential 49m

Job Summary

Applications are invited from qualified persons for the above vacant position.

  • Minimum Qualification : Bachelor
  • Experience Level : Senior level
  • Experience Length : 5 years
  • Job Description

    Key Responsibilities :

  • Work with senior managers to develop a comprehensive cross-channel online marketing strategy.
  • Identify, analyze, evaluate and execute strategic digital media partnerships.
  • Perform research; deal sourcing, origination and negotiation of digital partnership & SLA.
  • Collaborate on the corporate communication calendar and overall marketing plan.
  • Responsible for SEM, SEO audit and suggest areas of improvement.
  • Suggest and manage improvements in landing pages and other conversion optimization tools.
  • Collaborate and contribute to the Company‚Äôs content strategy and editorial planning.
  • Work in collaboration with the management team for projects about defined strategy, digital campaigns and business needs.
  • Generate an ROI dashboard for marketing activities for sales and leadership teams.
  • Ensure quality control for all brand / marketing related projects.
  • Perform strategy and competitive monitoring.
  • Team Management : Supervise Tele Sales Agents and provide leadership
  • Achieve Tele Sales targets and perform as per company standards
  • Qualification :

  • Must have a relevant university degree in communication or Marketing.
  • Must have a minimum of 5 years managing a Digital Marketing Department.
  • MUST have working experience in a Micro Finance.
  • Experience in Managing Tele Sales will be an added advantage
  • Strong oral and written communication skills.
  • Proven ability to establish superior relationships.
  • Only candidates who meet the above qualifications will be considered for an Interview.

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