Digital Marketer
Lynkie Events
Nairobi
6d ago
source : BrighterMonday Kenya

Job Summary

We seek to hire a result oriented Digital Marketer who will develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.

He / She will also create engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

  • Minimum Qualification : Bachelor
  • Experience Level : Mid level
  • Experience Length : 2 years
  • Company description

    Lynkie Events Limited is a corporate Event Management Company Incorporated in Kenya. We are specialized in end to end management of an event including conceptualization, design, planning, supplier management and onsite organization of an event.

    Lynkie Events works with a young, talented, vibrant and energetic team who bring new ideas to the table and life to every event

    Duties & Responsibilities

  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company pages
  • Develop and manage projects, including delegating tasks, , adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Qualifications Required.

  • Degree / Diploma in marketing or a related field
  • Proven working experience in digital marketing of at least 2-3 years.
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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