We seek to hire a result oriented Digital Marketer who will develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
He / She will also create engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Minimum Qualification : Bachelor
Experience Level : Mid level
Experience Length : 2 years
Lynkie Events Limited is a corporate Event Management Company Incorporated in Kenya. We are specialized in end to end management of an event including conceptualization, design, planning, supplier management and onsite organization of an event.
Lynkie Events works with a young, talented, vibrant and energetic team who bring new ideas to the table and life to every event
Duties & Responsibilities
Develop and implement SEO and PPC strategies
Create and manage link building strategies, content marketing strategies, and social media presences
Innovate and present new marketing platforms and strategies
Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages
Develop and manage projects, including delegating tasks, , adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Degree / Diploma in marketing or a related field
Proven working experience in digital marketing of at least 2-3 years.
Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A / B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement